Author: nangpooh

Looking Forward Back Proceedings Developments PDF 10b1f871d

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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science) PDF




: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)

ISBN : #3319241826 | Date : 2017-09-06

Description :

PDF-b8524 | ​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management… Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)


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Managing Marketing Concepts Irish Cases PDF D070b134a

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Managing Marketing: Concepts and Irish Cases PDF




by John A. Murray : Managing Marketing: Concepts and Irish Cases

ISBN : #0717119521 | Date : 1993-12-31

Description :

PDF-f5f60 | This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing activity, through the development of a comprehensive new … Managing Marketing: Concepts and Irish Cases


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[Pub.20WEG] Managing Marketing: Concepts and Irish Cases PDF | by John A. Murray


Managing Marketing: Concepts and Irish Cases by by John A. Murray

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Summary Customers Com Review Analysis Seybolds PDF 8dc9d3106

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Summary: Customers.com: Review and Analysis of Seybold’s Book PDF




by Businessnews Publishing : Summary: Customers.com: Review and Analysis of Seybold’s Book

ISBN : #2511043920 | Date : 2016-09-09

Description :

PDF-d166e | The must-read summary of Patricia B. Seybold’s book: Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond”.This complete summary of the ideas from Patricia B. Seybold’s book “Customers.com” shows how your existing customers are the key to developing and implementing a successful e-commerce strategy. In her book, Patricia B. Seybold explains how you can position y… Summary: Customers.com: Review and Analysis of Seybold’s Book


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[Pub.14qgA] Summary: Customers.com: Review and Analysis of Seybold’s Book PDF | by Businessnews Publishing


Summary: Customers.com: Review and Analysis of Seybold’s Book by by Businessnews Publishing

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Organizations Face Crisis Managing Stakeholders PDF 2627c283d

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Organizations in the Face of Crisis: Managing the Brand and Stakeholders PDF




by D. Tafoya : Organizations in the Face of Crisis: Managing the Brand and Stakeholders

ISBN : #1349455296 | Date : 2013-03-20

Description :

PDF-fdd30 | Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects…. Organizations in the Face of Crisis: Managing the Brand and Stakeholders


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[Pub.79SaP] Organizations in the Face of Crisis: Managing the Brand and Stakeholders PDF | by D. Tafoya


Organizations in the Face of Crisis: Managing the Brand and Stakeholders by by D. Tafoya

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Pricing Strategy Tactics Strategies Confidence PDF 693d93b22

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Pricing Strategy: Tactics and Strategies for Pricing with Confidence PDF




by Warren D. Hamilton : Pricing Strategy: Tactics and Strategies for Pricing with Confidence

ISBN : #1497357888 | Date : 2014-03-16

Description :

PDF-2290f | Pricing is important to many businesses around the world. The right prices usually result in greater profits, as well as staying within close range of the market and competition. Learn the valuable techniques and skills you need to take your pricing ability to the next level, and get even more success and profit from your business…. Pricing Strategy: Tactics and Strategies for Pricing with Confidence


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[Pub.04Yqd] Pricing Strategy: Tactics and Strategies for Pricing with Confidence PDF | by Warren D. Hamilton


Pricing Strategy: Tactics and Strategies for Pricing with Confidence by by Warren D. Hamilton

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Public Sector Marketing Practitioners Business Strategy PDF 3a40e7a8c

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Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy) PDF




by Larry L. Coffman : Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy)

ISBN : #0471011614 | Date : 1986-07-31

Description :

PDF-a13f1 | A concise “how-to” handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you’ve covered every base in developing and implementing a promotion plan. In… Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy)


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[Pub.29pqh] Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy) PDF | by Larry L. Coffman


Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy) by by Larry L. Coffman

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Social Media Marketing Practitioner Management PDF B12dc3040

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Social Media Marketing: A Practitioner Guide (Opresnik Management Guides) PDF




by Marc Oliver Opresnik : Social Media Marketing: A Practitioner Guide (Opresnik Management Guides)

ISBN : #1521023344 | Date : 2017-04-07

Description :

PDF-7c7f0 | The new KOTLER Social Media Marketing Compendium: Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past. This book on ‘Social Media Marketin… Social Media Marketing: A Practitioner Guide (Opresnik Management Guides)


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[Pub.13ZkZ] Social Media Marketing: A Practitioner Guide (Opresnik Management Guides) PDF | by Marc Oliver Opresnik


Social Media Marketing: A Practitioner Guide (Opresnik Management Guides) by by Marc Oliver Opresnik

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How Catch Idea Ralf Langwost PDF 72e025d71

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How to catch the Big Idea PDF




by Ralf Langwost : How to catch the Big Idea

ISBN : #3895782386 | Date : 2005-01-24

Description :

PDF-9081c | Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such comm… How to catch the Big Idea


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How to catch the Big Idea by by Ralf Langwost

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Big Book Marketing Anthony Bennett PDF D2af9b53f

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The Big Book of Marketing PDF




by Anthony G. Bennett : The Big Book of Marketing

ISBN : #0071621253 | Date : 2010-01-11

Description :

PDF-d5079 | “A real world tool for helping develop effective marketing strategies and plans.” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “For beginners and professionals in search of answers.” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University “A ‘must read’ for every business major and corporate execut… The Big Book of Marketing


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The Big Book of Marketing by by Anthony G. Bennett

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Market Your Crap Economy Toilet PDF B6d15f148

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How to Market Your Crap When the Economy Is in the Toilet PDF




by Jim Ackerman : How to Market Your Crap When the Economy Is in the Toilet

ISBN : #1608600319 | Date : 2009-07-02

Description :

PDF-424f9 | If you’re in business, the time to act is now. Whether you’re riding out the current “crash” or stopping the leaks in your personal economy, you’ve got to find new and better ways to turn on your faucet of revenue, despite the economic sludge that’s stopping up your pipeline. Jim Ackerman’s How to Market Your Crap When the Economy is in the Toliet is a profit-proven collection of st… How to Market Your Crap When the Economy Is in the Toilet


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How to Market Your Crap When the Economy Is in the Toilet by by Jim Ackerman

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